Introduction 

तो उसको कैसे करें और उसको कैसे बड़ा करें

Now understand the business model easily. 99 jewels from the mind, does it mean that everything will be available there for Rs. 99, this is a perfect match with the Indian mentality, like if you go to the story route side story, then the mentality does not work there, every product is ₹ 100, every product is ₹ 50, every product is ₹ 250, now here But many questions will come, the question will be that why did I limit it to jewelery because if your product range is big, you have 99 stores, then you will need so much money in inventory that your investment will be 20-30 lakhs in the inventory itself, but if If you keep it till jewelery then there are two benefits of jewelery one, you have found a particular niche plus the margin is very high in it, you keep it on yourself and see I am asking which is female seating every because you are the target segment, how to store it which is yours. You are near the college, mother, whether you are studying on the story in North Campus or South Campus, it is a small shop but it is very classy, there is one, it is definitely going to you on the road side, it is very well built, it is small. But it is very beautifully built, its name is 99, so will you jog there or not or will you actually go there, you will go once and see what is there, now if you find something there where comparison has been done. Note with D: Market is offline market because it is expensive and is compared to online market, that is, we are going to open this online market place i.e. Amazon of Flipkart and show you that look, this is the piece of jewelery which we are selling. We are showing you this is the same bike there for ₹ 99, this is the bike for ₹ 400, this is the bike for ₹ 500, this is the bike for ₹ 600, will you buy it or not, it means it is cheaper than online and if there But there is such an offer that if you do shopping of ₹ 990 i.e. if you buy 10 pieces of jewellery, you will get 61 which is available online, that is, like Korean jewellery, it is the one which is specially worn by celebrities.

मतलब की जैसे कोरियन ज्वेलरी होती है ये

The one who is in trade, as of today, you are getting that type of jewelery for Rs. 99, which is available online for at least Rs. 150, 200, 200, 300, 500. What is there, what is not there, size is not known, it seems that many things are not known. So there are some things which can be done offline only, those who will start them, that is, where will you get such cheap and such designer jewellery, there are many such wholesalers, there are many such saree manufacturers in different parts of India, if you go and search on YouTube. If you are American diamond jewelery wholesaler, American diamond jewelery manufacturer or Korean jewelery wholesaler in Vativer Delhi, you will find many people like if you go to Old Delhi, there is Puri Market where you will find the jewelery I am talking about. One piece starts from ₹ 5 to ₹ 10 and the minimum goes up to 5 to 10 times.


मिनिमम 5 से 10 गुना होता है ऑनलाइन की

Remember this in the online world. What will you do in the beginning? What is marketing promotion and real marketing? Vodafone is of the G business model. What I am talking about here is not to invest money in marketing. You have done something at a location where the rent is reasonable, say Rs 10-15000 but the footfall is good, which is your target segment, that means, there are some such shops already. Or are there some stores where there are women's garments and this is the one where already many people are coming from morning till night, 5000 people are coming, 10000 people are coming, so football is already there now if you see them. If you can give some value, something like this, if you are not getting any more story then reduce it and share it here and there on social media on your Instagram that I go this team in further good further free because what are you going to do with that product which is 70 It is worth ₹ 80, it is available in wholesale from the manufacturer, it is sold online for ₹ 700, it is priced at ₹ 800.

करके अपने इंस्टाग्राम पर सोशल मीडिया पर

Now imagine that you have installed a smart TV where you are watching it, that is, I am not showing you any screenshot right now. Do a live search in this market place and see how much it is, there you are seeing ₹ 600, ₹ 700, how much are you waiting for, 99, now you will eat, we bought it for 80, if we sell it for 99, will we earn ₹ 20 there? Even if it is worth ₹ 30, then you are working there, right? You are number one. This is your marketing strategy. Initially, you are playing on low margin, that is, you are showing such a comparison which will create a buzz in the market. You got greedy in the beginning, people do it all the time, they fail, what do they do, what do they want, it is making you crazy. If you do n't understand jewellery, then how much money would have been lost if you had run ads on Insta on Facebook, usually that cost is minimum Rs 20.


समझे नहीं तो फेसबुक पर इंस्टा पर एड चलते

From -30% to 40-50%, only then the conversion happens. These many people do not know the inside story, what am I talking about, a business model where there is zero cost of advertising, what does it mean, what did you do? You are not a fool, you are not saying that I will buy the product for Rs. 200 and sell it for Rs. 99, otherwise what can you do? You can do this, it is a product of Rs. 90, if I am buying it for Rs. 99, then there is no profit, no loss, but D. Next six months, after that gradually the range was removed, now the question arises, how much is the investment in the business, this is not a game of quantity, it is a game of quality. When you go to such a store, what do you want to see that the store is fully stocked. India is packed with thousands and lakhs of paris because you can't even see so much or there are some selected pieces but they are good but if they are good then among these 100, 150 200 products, if you also make variety in color of each one, then lo. There were 500 products and each of them became two pieces. If there were a thousand products then how much investment was there? Take the online average of 40 already. Multiply it by 40000. ₹ 1 lakh. ₹ 1 lakh. Where did your product inventory go? Then what do you need? Need a good board, need a board, search for one that looks good during the day and night and is clearly visible. What mistakes do many people make? They open very good shops at good places but the board is absolutely bad, it is stupidity. It will attract people, because of this people will come inside the store. Now what else do you need? You will need some images of some models wearing different types of jewelery and you can highlight them both inside and outside your store. Mother, you have installed two or three smart TVs inside your store where that image is being played, so initially do it in such a way that it looks premium but looks cheap, do that to the mirrors and do that to the glasses. Do it, you do it, even big species look small.


उसे करते हो उतना बड़ी स्पीशीज भी छोटी

Install smart TV at various places. Some image of the model will be played on it and that model will look very high profile. Now where will you get this image, no, not from here. Because it is very expensive for you people, if you are starting a business, then if you image is very expensive then I would not recommend you to buy images from every website, we have some competitors, you will get them cheaply there, yes, the days may be very expensive. And if lakhs of crores of rupees are working then come to our website then you can see the details of everything, think like how can I reduce it cheaply, in today's date smart TV has become very cheap, small which is smart TV 10 -If you go for Rs 12000, then how much investment is done in it? Take 30-40 thousand boards plus take the interior plus take the rent. Together, defend about the location whether you are opening in a small city or a big city. Are you a starter from Chennai?


चेन्नई की पॉसिबिलिटी क्या है बहुत ज्यादा

What is the possibility? It is very high. No, it is not 100%. Otherwise, you guys will open your own band. You guys will catch me by doing it. Sir, you had said 100%. Look, mine has failed. Hey brother. What did I say, I am just sharing an idea, it may not work but if it is 50%, what is the big deal, will no one tell you this, whoever tells you is 100% fooling you and you are fooling yourself. You are sitting ready because you are an idiot. You go there to prepare for some interest. How much money do you pay there? Is there a 100% guarantee that it will be yours? Does anyone give you a guarantee? What is the percentage of possibility? 0.1% or maximum take 1. % So you have invested 5000000 there and what is the probability of success? 1% but if I take only top college then second level college third level fourth level. If I invest till there also then the probability is only two percent three percent 95% probability. What is it, even getting a job worth Rs 10,000 will be difficult. Have you understood what I have said? I have not thought because no one will talk to you so clearly. What am I supposed to do? The possibility of success of this business is 50% and the probability of failure is 50% then. What is the big deal, is there any doubt in what I have said till now, we are also sitting here with our customers, if there is any minus point, then tell us, do you mean in this business that we are getting so much good and then go or not?


इतना सब कुछ अच्छा मिल रहा है और फिर जाए

Who knows, everything may be expensive there and Sir, you are of the opinion that you will give everything for Rs. 99, then Sir, you will go and try it once, you will find that the environment is also good and the price is also low, then you will go, Sir, my feedback is also the same. That we will go because as you said in the section about the interior, the interior will be very good, there will be mirrors etc., so you know the habit of a female, wherever I look, I want to see myself, yes, it will definitely attract like you are walking on the road. You are seeing that you have installed a mirror type on the side at your friend's shop too, then they will definitely look towards your shop, then they will also get attracted and will come inside and have a habit of taking selfies etc. So, we will not fill the other shops too. No, listen carefully, what mistake do we make? It is a very big mistake. Like any new business, we make this mistake.


गलती हम करते हैं हम क्या करते हैं उसको

What we do is fill it completely. Whether it is online or offline, if we have a website then it is complete. If we are giving an ad then we will fill it completely, meaning if this leaflet is being distributed then not even a single space should be left empty in it. If we have opened a store then we will fill it completely but there is no space to keep it, there is no space even to breathe. This is not the right way, if you go to any premium place there you will see everything empty, you will get open space, the more open space there is, the possibility of people coming to the shop again and again will increase and the more congested it will be. People will like again and again that I want you. The biggest advantage of this will be that when something is very close to our college then the best way is to like it. It will also become nearest to us and we will make more efforts to visit there. If we are taking it out from the sun in both the summer months, then it is like that no one wants to visit. If something is far away, it will be close, then it will be the biggest profit. Secondly, if the date of interior is as you said, then that is the date. Bill B.D. Best one and tell me sir, what is the thing that you are opening a shop, you should have knowledge about it, now if a boy opens it then he should know about the fashion sense of girls, now if you open a shop for girls then someone will come. If someone asks then he should know what is there in the trade so that he can suggest it and there is also a way to see it, I will tell you this is also a hack, very very interesting, how is this research type, please let me tell you. How do you do the research? Do you want gas? You know how to know?


पता करें अब ये प्रॉब्लम है ना बहुत बड़ी

Now this problem is very big because see, whether you go to a wholesaler or a manufacturer, there you will get ₹ 10000 designs in your shop. You are going to keep in me, mother, take 500 designs. Now out of 10,000, which 500 will you keep and which will you leave? Your fashion sales are very poor. Now what will you do, let me tell you the method. Listen carefully, in this market place. But from the reviews and ratings available there, you can get an idea as to which product is selling more, which is selling less, then from there you can do research and shortlist the product which has the maximum number of reviews. There are no reviews above. Leave those products. Have you understood? Have you not understood? Hey uncle and aunty, this is not a small thing that I am telling you. If this thing enters your mind, it is such a big thing that you cannot think even in your dreams. Meaning, you are no longer flying in the air, otherwise if you bring a dog to the shop as per your choice, as per your mother's choice, as per your grandmother's choice, then only your mother and grandmother will buy it and that too for free. You must understand this.


आपको यह समझना है मार्केट को क्या चाहिए

How will you understand what the market needs, when will you hit it, business will fail, it is your shot and now I am telling you the short method, what is the take out of these images, I want these 500 productions because these are the most popular in these market places. There are reviews and it is getting the best feedback, so I have to keep these products in my shop. It has become less good. Now you are not shooting arrows in the air. You know that if it has 4000 reviews, then the product worth ₹ 40000 has been sold. It is available online and online for ₹ 250 and you can show it to the customer, watch it on smart TV, this is the exact product but it has better quality than this and it is 99 rupees, son, this is the price, so what I found to be the biggest imitation in this, you said. To open offline, there is an aerial imitation type that the number of customers you have, there will be a limit on the number of customers, most of the people near you will get it, people from far away will not come, so what is the minus point in it because sir, your customer base is So it is lacking, isn't it, this is a mine point, this is not a big bus idea, hey brother, if you open a food shop, it will be limited to this area, even online, if they deliver it, they will do it within this area, this is not an imitation, it is an imitation.


यह बिग बस आइडिया नहीं है

That's when you say that I have become Mani, I have become Tata, then it is an imitation and if I tell you the truth, even then it is not because even then you can go on the franchising model or open your multiple stores, but What you said is imitation, understand carefully why am I saying this, what is the benefit to me in this, apply a little brain, my mind does not think only in terms of my own advantages and disadvantages, I want the country to be like this, there are only unicorns in the country. It is not necessary that this business be big, it will be small, people will come in the area itself, take it, people will come within a radius of five kilometers, no one will come from 50 kilometers away, but if the density of population in the radius of 5 kilometers is good, then this shop owner will be profitable in a month.


हो यह बिजनेस छोटा होगा एरिया में ही लोग

After taking out the expenses of ₹ 50000, if Kamal is late or if Kamal takes then is 50000 less? Today's pay, I am talking about earning, not about sales, it is clear how the sales will be because you are at every level. You will give a little incentive to push that if you buy 5 products, then along with the product you are buying, you will also get this product worth thousand rupees. You understand what I said, if you buy 10 products, you will get this product. If you get it in the market for dead thousand, it will cost you Rs 150. So now if you are opening a shop in a day at a place where there is a footfall of thousands of people, out of thousands, I have made only Rs 100. Only those who enter your shop, there are many sarees out of which they get rejected after seeing them, but there are 10 such females who get rejected after purchasing 55 products. ₹ 500 came from an email, how much did it cost from 10 fits, 5000. How much did you spend per month? 1.5 lakhs. You have taken out all the rent, electricity, plus the product, and I have got ₹ 50,000 back, 40,000 rupees have gone back, 30,000 rupees have gone back. Hey, is it brown, now its the second alternative. What we have is that we should not do this business offline, do it online. I hope you thought your point. Yes Sir, if we do it online then there is more benefit in online instead of offline. Now you understand what is the problem, understand carefully, number one competition in online. It is too much, now you go online and you will find lakhs of such websites. If someone buys a piece of Rs.

अगर कोई एक पीस खरीदेगा 99 रुपए का अब आप

99, now you will get Rs. 50 for shipping from it. Whether you are a person or not, as soon as you enter online, you have gone to complete a big market place. From this you went to complete and most of all, to bring traffic once online, you have to invest money on your website. In advertising, there is Facebook, Instagram, Google because there is no personal relationship or personal bond being formed there.


है क्योंकि वहां पे कोई पर्सनल रिलेशनशिप

She is passionate about fashion. The industry has become very big because now you can passionately build relationships with customers, having space also but it requires a very big level vision and deep pockets to spend in advertising and marketing. Did any of you understand? Is it clear what I have said and how this business can be done? Are there any among you who are generally thinking of doing this? Whatever you were saying, I had given everything that yes, it is practical. It is possible, it is possible and as you are saying that all the people are running in the race because of the story, so let's try it, it would be good if it is ok, otherwise it will be seen because they are trying everywhere and the possibility is everywhere. Very less space, more story, it's okay let's try, so I am thinking that I am thinking that I will open this store and if you open this, you or those people who are watching in the video or you people who Sitting here, if you open this store, whether it is successful or unsuccessful, please email us along with photographs of store capacity, whether you are making profit or loss, tell us in detail, you will email our team Meet @ Sandeep Maheshwari. Regarding .com, we will invite you here and millions of people will watch the video. People will learn a lot about what should be done in business and what should not be done.


लोगों को बहुत कुछ सीखने को मिलेगा की

What I said may happen when you start doing it practically. All the challenges will come, then you will solve the problems one by one in a different way, then you will tell that sir, look, apart from what you said, I have this challenge, I have solved it in this way and see, in today's date, I sir. This is my shop, this is my shop, here I am doing it in this way and maybe there will be some other person in this session who will be like Sir, look, I have opened .